We’re thrilled to announce the winner of the ‘Square’ Camden High Street design competition alongside London Borough of Camden — a bold and creative project that will reimagine a key public space along Camden High Street as part of the borough’s ongoing pedestrianisation trial.
The winning proposal, developed by Edgy Collective and LINDA was selected for its innovative interpretation of the theme ‘Square’, and its potential to transform the high street into a vibrant, inclusive, and pedestrian-friendly public space that reflects the area’s dynamic community
The team said: “We’re thrilled to get the chance to prove that sustainable design isn’t a nice-to-have – it’s the future of urban public space. Greener, wilder, more thoughtful streets aren’t a dream – they’re a design decision.”
The installation will be delivered in Autumn 2025 as part of Camden’s 18-month trial pedestrianisation of the high street, helping to test long-term improvements that prioritise people over vehicles and support cultural and community life.
It was deemed by judges that the winning design encourages interaction while reflecting the area’s historic character, and a total project budget of approximately £100,000 + VAT, including a £12,500 design fee, will support the development and delivery of the intervention.
Celebrating Innovation and Collaboration
Rosa Rogina, Director of the London Festival of Architecture, said:
“What stood out about Edgy Collective and LINDA’s proposal is how it reclaims one of London’s busiest streets with intelligence, flair, and a real sensitivity to the spirit of Camden. From the bold use of the road itself as a social spine, to the clever adaptability of the planter structures, the design doesn’t just create a square, it reshapes how public space can function in a layered, lively urban setting. I’m excited to see how this bold and brilliant vision evolves through the pedestrianisation trial and begins to take shape on the ground”
A New Chapter for Camden High Street
The competition is a key part of Camden’s 18-month trial to transform a section of Camden High Street into a motor traffic-free zone. Running alongside the Camden High Street Cultural Programme (May 2025 – April 2026), the winning installation will help animate the area, making it cleaner, calmer, and more accessible — while supporting events and activities that celebrate local identity.
The proposal was selected following a round of judging consisting of industry specialists, and the winning team will now work closely with Camden Council and local stakeholders to refine their design and ensure it aligns with community priorities and long-term ambitions.
Edgy Collective and LINDA
Edgy Collective, co-founded by Adrienne Lau, Daniella Levene, and Leila Taheri, is a multidisciplinary team that reimagines spaces with a deep commitment to place, community, and ecological consciousness. Blending design and communication expertise with public engagement and horticultural knowledge, their work spans rewilding installations, ecological community-building, food growing, and nature conservation.
Edgy Collective collaborates with Susanna Grant of LINDA, a leading garden designer and urban ecology consultant. Susanna specialises in biodiverse, habitat-rich urban gardens, placing plants and wildlife at the heart of her designs. Her approach champions nature-first principles and the creative reuse of materials to protect and enhance existing ecosystems.
Social Media: @edgycollective, @hellotherelinda, @thinking_out_lau, @looloojaan
